About Raja Ganapathy:

What is so unique about Ogilvy, Hindustan Unilever, and Sequoia capital that they have stayed market-relevant and built and enabled iconic brands? How Don Valentine, the grandfather of Venture Capital and founder of Sequoia, built a generational brand. If brands and brand-building intrigue, you listen on.

My next guest on The One Percent Project is a brand builder, a voracious reader and an eternal optimist Raja Ganapathy. Raja spent his conceptual years learning the ropes of marketing at Ogilvy on accounts such as Hindustan Unilever, and his defining stint was as the Chief Marketing Officer at Sequoia Capital India. At Sequoia, Raja worked with industry-defying founders of Byju's, Free Charge, Healthkart and many more. Today, Raja is the founding partner at Spring Marketing Capital, a skin-in-the-game marketing value-added investment firm to build the brands of tomorrow.

Listen in to learn how Raja navigated through his career from Ogilvy to Spring, what is the new world order of marketing, are Elon Musk, Steve Jobs and Kunal Shah brands or founders and much more.

Key Take Aways & Transcript: https://bit.ly/TOP_Raja

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Episode 63: Building Generational Brands w/Raja Ganapathy