Grow My Etsy Shop

DIY Your Own Focus Group With These Powerful Questions.

Jul 4, 2025
Discover how to effectively DIY your own focus group to gain deep insights into customer preferences. Learn to ask the right questions that reveal what shoppers truly think about your Etsy listings. Explore practical strategies to enhance product descriptions and boost conversions by incorporating genuine customer feedback. This approach not only refines your listings but also builds buyer confidence, helping your shop thrive in a competitive marketplace.
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ADVICE

Use Pretend Purchase Mindset

  • Get your target customers to pretend they're definitely buying your product.
  • This forces honest feedback on your listing's effectiveness in selling.
ADVICE

Note Questions Slide-by-Slide

  • Have testers silently browse pictures one by one and note every question they have.
  • Document the exact slide where questions arise, even if they're later answered.
ADVICE

Build For The Dumber Buyer

  • Design listings for the "dumbest person" and then make them even dumber.
  • Make visuals explicitly explain what customers are seeing to remove guesswork.
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