Scale Your SaaS 182: Mistakes to Avoid in SaaS Digital Marketing - with J.C Granger
EPISODE SUMMARY
The SaaS field has substantially grown over the past few years as more software businesses continue to emerge. Your marketing strategy and tactics should also be as innovative as your service to rise above the growing competition. This is where digital marketing comes into the picture.
In this episode, Infinity Marketing Group CEO JC Granger walks us through utilizing SaaS digital marketing and the common mistakes to avoid so you can continue on the path to success in the saturated SaaS industry.
PODCAST-AT-A-GLANCE
Podcast: SaaS-Story in the Making
Episode: Episode No. 182, “Common Mistakes To Avoid in SaaS Marketing”
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: JC Granger, CEO of Infinity Marketing Group
TOP TIPS FROM THIS EPISODE
- Don't Be Afraid to Take Risks in Budgeting
- Don't Let Your Services Remain Unheard
- Don't Let Ego Take Control
- Don't Let Feature Videos Drag On
EPISODE HIGHLIGHTS
- Products Do Not Sell Themselves
- Ignorance Is Not an Excuse
- People Don't Care About Your Product's Features
TOP QUOTES
JC Granger
[06:45] “When it comes to SaaS, for example, after you build the software, about 80% of your success equation is [sales and] marketing.”
[12:03] “Most software companies are started by software people, coders, they are great at making software. Where they lack sometimes is their ability to tell people about it.”
[15:18] “Every product has to have a support of some sort to get out there.”
Matt Wolach
[06:00] “It's important to understand what you like, what you enjoy doing, what you're good at, and where to focus.”
[09:33] “You've got to be able to understand how to allocate marketing dollars effectively and make sure that you're not wasting it.”
[14:17] “I hate the phrase 'the product sells itself.' Whenever you hear somebody say the product sells itself, it's not true. There's a lot of marketing that went behind it. There's a lot of branding. There’s a lot of messaging, positioning, sales even get into that.”
[19:35] “You have to have your marketing and sales in alignment.”
[24:22] “Don't talk about all the other crazy 19 other things you might be able to do; talk about the two things that they care about that they have got to solve now.”
LEARN MORE
To learn more about JC Granger and Infinity Marketing Group, visit https://www.infinitymgroup.com/.
You can also find JC Granger on LinkedIn at: https://www.linkedin.com/in/jcgranger/.
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.
Get even more tips by following Matt elsewhere: