NBTV: Your Money, Your Data, Your Life

Why I NEVER Restore From Backup

Apr 4, 2025
In a world of digital clutter, the choice between restoring from backup and starting fresh is crucial. Transferring old apps can compromise your security and privacy, expanding your attack surface. Naomi highlights the need to cut ties with outdated accounts and IDs to avoid unwanted profiling. A fresh setup not only clears ghost data but also breaks habit traps, allowing for a more intentional digital life. With seven practical tips, she guides listeners toward a cleaner, safer online experience, ultimately advocating for the benefits of starting from scratch.
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ADVICE

Reject App Bloat

  • Avoid restoring every app from an old backup and only reinstall apps that add real value to your life.
  • Starting fresh reduces sensor, location, and wifi data collection from forgotten apps.
INSIGHT

More Apps, More Risk

  • Every additional installed app increases your device's attack surface and potential unpatched vulnerabilities.
  • Deliberately choosing apps lowers security risk compared with blind backup restores.
ADVICE

Reset Accounts To Disrupt Tracking

  • Consider cutting ties with old Apple or Google IDs and create a new account when practical to reduce long-term profiling.
  • Use a new advertising ID on a fresh device to disrupt ad networks' ability to stitch your history together.
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