Trailer: On Obsessing Over Problems, Predicting the Future, and Why Healthcare Should be a Product (Not a Service)
Mar 3, 2023
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Adrian Aoun, founder of Forward and former advisor to the White House, talks about being problem obsessed and why healthcare should be a product. He also shares insights on predicting the future from first principles.
Being problem-obsessed, rather than solutions-obsessed, is a valuable approach that all companies can benefit from.
Predicting the future from first principles provides a powerful way to navigate uncertainty and make informed decisions, by having a perspective on the likely direction of things and anticipating the extremes.
Deep dives
Being Problem-Obsessed: A Key Approach in Forward's Culture
Adrian Oun, the founder of Forward, has built a problem-obsessed culture at the company. By focusing on the problem of a broken healthcare system and aiming to turn it into a product, Forward aims to decrease the rising cost of healthcare and make it accessible to over a billion people globally. This principle of being problem-obsessed, rather than solutions-obsessed, is a valuable approach that all companies can benefit from.
Predicting the Future from First Principles
Adrian Oun, with his experience at Google and as an advisor to the White House, has developed a framework for predicting the future. Instead of attempting to predict fine-grained details, the approach is more about having a perspective on the likely direction of things and anticipating the extremes. This framework, which focuses on predicting the future from first principles, provides a powerful way to navigate uncertainty and make informed decisions.
Healthcare: A Service-Based Business or a Product-Based Business?
Forward's mission to decrease healthcare costs highlights the insight that viewing healthcare as a product, rather than a service, is necessary. While traditional healthcare remains expensive due to its service-based nature, treating healthcare as a product can help reverse this trend. This insight has wider implications beyond healthcare, shedding light on the challenges that service-based businesses face and the benefits of adopting a product-based approach.
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Previewing Adrian Oun and the Transformation of Healthcare
This week we’re profiling Adrian Aoun, who founded Forward into 2017 to turn healthcare from a service into a product and reach 1B+ people globally. Before founding Forward, Adrian served as the Director of Special Projects for Google CEO Larry Page, founded Sidewalk Labs, and served as an advisor to the White House on the President’s Council of Advisors on Science and Technology.
Here are the 3 big ideas in this week's Cheat Sheet:
Principle: Be problem obsessed, not solution obsessed.
Framework: How to predict the future from first principles.
Insight: Why healthcare should be a product—not a service.
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