In this Episode 78, our host Sannah Vinding sits down with Tom Wichert, Executive Vice President of Sales and Marketing at TTK Lambda. They dive into the value of adapting to change, AI's impact on the industry, and the changing purchasing behavior of engineers. Tom shares insights on the importance of investing in websites to attract and retain engineer interest, as well as the need for informative and educational content to assist them in their product design journey. They also discuss the evolving role of sales in a hybrid work environment and the necessity of becoming trusted advisors to engineers. Tom emphasizes the need for resilience and adaptability in the ever-changing industry and encourages continuous learning and problem-solving. If you're interested in learning from his experiences and insights, definitely make sure to give this episode a listen! You can reach Tom on LinkedIn: https://www.linkedin.com/in/tom-wichert-42620610/ For more content like this, subscribe to Mind The Innovation on Apple or Spotify, or wherever you like to listen. You can find Sannah on LinkedIn: https://www.linkedin.com/in/sannahvinding/ or visit https://mindtheinnovation.com/hello/ Stay curious and keep learning Thanks for listening! Sannah