Schwab Network Tech Corner: META
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May 9, 2025 Dive into the world of Meta Platforms, where social media dominance meets cutting-edge AI innovations. With over 3.5 billion active users, the company’s advertising prowess is unmatched. Discover the competitive landscape it navigates and the strategic moves that position it for future growth. Financial performance remains strong, but what challenges lie ahead? Unpack the unique factors that define Meta's trajectory in the tech sector.
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Meta's Core Business Model
- Meta Platforms operates a two-sided platform with a strong advertising revenue model across Facebook, Instagram, Messenger, and WhatsApp.
- It enables human connection using technology and partners with developers to enhance website functionality and virtual payments.
Meta's Massive User Base and Revenue
- Meta has over 3.5 billion monthly active users, representing over 40% of the global population.
- Advertising accounts for over 95% of its revenue, with 55% coming from outside the US and Canada.
AI and Reality Labs Leadership
- Meta leverages AI for smarter ad targeting and performance, boosting its future in social interaction and digital ads.
- Meta also pioneers virtual and augmented reality social experiences through its Reality Labs division.