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Dylan Lewis, an expert on advertising trends, and Mary Long, a marketer focused on time’s value, engage in a lively discussion. They explore the current challenges for advertisers amid rising stock prices and squeezed consumers. The conversation highlights podcasting’s shift to video and its implications for storytelling. They also delve into how marketers measure the real value of listener time, alongside emerging trends like AI's impact on ad spending. Insightful and humorous, their insights offer a deep dive into the evolving podcasting landscape.
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Quick takeaways
- The tightening consumer spending creates a cautious advertising landscape, forcing marketers to seek measurable returns on investments.
- As podcasting evolves towards video content, creators must adapt audio storytelling techniques to maintain audience engagement across formats.
Deep dives
Energizing Podcast Movement Experience
The atmosphere at the podcast movement convention generates excitement among attendees who share a passion for storytelling in audio formats. Participants thrive on the opportunity to meet others who podcast about niche topics, fostering genuine conversations that highlight the diversity of interests within the community. Engaging with fellow podcasters allows individual creators to remember the audience and the collaborative spirit behind their work. This sense of connection amid the chaos of the conference reinforces the notion that podcasting is not just a solitary endeavor but a collective journey.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode