Round Table China

What's behind the global crystal craze?

9 snips
Jan 6, 2025
The podcast explores the meteoric rise of crystals, fueled by TikTok unboxing videos and celebrity endorsements. It dives into the economics behind this trend and reveals impressive sales figures driven by influencer marketing. Cultural beliefs shape the perception of these gems, with contrasting views between Eastern and Western societies. Additionally, it touches on the psychological benefits of crystal use and the importance of maintaining skepticism in a commercialized market. Listeners are encouraged to cherish life's journey, embracing both successes and challenges.
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ANECDOTE

Crystal Craze in China

  • Yushun noticed the crystal craze due to Chinese livestreams featuring celebrities selling crystals.
  • One actress sold $364,000 worth of crystals, and a TV producer sold $685,000 worth in single sessions.
ANECDOTE

Crystals and Chinese Culture

  • During livestreams, hosts explain crystals' supposed energy links to astrology, the five elements, and ancient Chinese theories.
  • Different crystal colors have various effects, like the super seven crystal, which promotes health, wealth, and love.
ANECDOTE

Crystal Healing Experience

  • Steve's cousin, a crystal healer, claimed to open Steve's blocked chakras using crystals.
  • Steve felt nothing for 59 minutes, then a lifting and dropping sensation in his stomach during the last minute.
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