#31: Negotiating Tech Sales with Mark Berkovitch

When it comes to sales, few are as experienced or effective as Mark Berkovitch. In this episode Mark shares his expertise, including sales preparation, building trust with clients, and staying objective in a sales negotiation.

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The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.