Coffey & Code AI and VR: A New Era of Training
Oct 13, 2024
In this lively discussion, Bobby Carlton, a digital technology expert and head of global business development for FS Studio, dives into the fascinating world of VR and AI. He talks about how VR is transforming workforce training and reveals insights from innovative retail studies. Bobby emphasizes avoiding tech adoption fads, instead advocating for solutions that address real challenges. He also shares exciting projects in aerospace and the potential of smart glasses. With a clear vision for the future, he believes AI is set to rejuvenate the VR landscape.
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Kickstarting A Career With An Early VR Headset
- Bobby Carlton bought one of the first Oculus DK1 headsets from Kickstarter and used it to jumpstart VR work.
- That purchase led him to join the Mazey Center and run corporate VR training projects for Siemens and Motorola.
XR Works Across Industries When Linked To Outcomes
- XR is industry-agnostic: applications span retail, healthcare, aerospace, and training.
- The key question is how to convert captured data into improved workflows, engagement, and institutional knowledge transfer.
VR Changed Shelf-Placement Assumptions
- Bobby described a consumer-packaged-goods project where VR + eye tracking overturned merchandising assumptions.
- The client moved products to lower shelves after VR tests and increased sales by reducing competitor grabs.
