The Hustle Daily Show ‘Perfect Sleep’ startups want your money
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Jul 2, 2025 Curious about boosting your sleep quality? Delve into the booming sleep tech market, where innovations range from simple supplements to luxurious offerings like Eight Sleep's $6k Pod 5. The hosts dissect why consumers are increasingly willing to invest in high-end sleep solutions. They explore the luxury sleep trend and its impact on how we rest. With a spotlight on the future of sleep, the conversation prompts deep reflections on the costs versus benefits of pursuing perfect slumber.
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US Sleep Deficit Fuels Tech Boom
- About 37% of U.S. adults don't get enough sleep, impacting health significantly.
- The sleep tech industry is booming as people seek ways to optimize their rest.
Pod 5's Advanced Sleep Tech
- Eight Sleep's Pod 5 introduces AI-powered temperature control and sleep-stage monitoring.
- It offers customization like dual-zone climate control and gentle wake-up features.
High Cost of Immersive Sleep System
- The full Pod 5 system costs over $6,000 plus $199 annual subscription.
- The system tracks detailed sleep metrics and offers immersive sound and temperature control.