In this episode of Let's talk ABM, Declan chats to Philip Angerhofer, Global Lead for Expansion Marketing at ON24. Phillip's B2B Marketing experience has spanned roles at Qualtrics, Pluralsight, and now ON24. His role at ON24 has seen him launch Account-based Marketing to grow the share of purse and reputation in existing accounts. Phillip’s passionate about building relationships with his sales colleagues.
Listen to this episode and learn:
- How to stand up an ABM strategy from scratch
- How to pitch Marketing successfully to your CEO
- Advice on how to succeed at Account-based Marketing
- How to build long-lasting relationships with Sales