This is an excerpt from our previous conversation with Taavet Hinrikus on brave early stage building decisions and scrappy marketing tactics of Wise (Ex-Transferwise):
- How to build trust when nobody knows your company
- Maximizing marketing efficiency on low budgets
- Switching your mindset from waiting to doing
Taavet Hinrikus is a partner at Plural, a VC investing in founders on a mission to change the world through technology. He co-founded the legendary Estonian unicorn Wise (initially Transferwise) in 2010, where he was CEO and later Chairman, which went public in the first-ever direct listing in Europe in 2021. Prior to that, Taavet was Skype’s Director of Strategy until 2008, starting as its first employee. He’s been an active investor supporting more than 100 companies globally. More recently he co-founded Jōhvi Coding School to help increase the number of people with coding skills in Estonia.
Listen to the full conversation with Taavet here on Episode 160:
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