In this episode of 5to9, I had a chat with Brandy Cerne, a brand strategist, community builder, and now the owner of a connections-led pousada in Brazil.

Brandy started her career in New York, doing marketing for Shake Shack and SoFar Sounds, where she played an integral part in both brands' growth.

After years immersed in the hustle of city life, Brandy found herself drawn to a different pace, which eventually led her to live in Brazil. She is now a freelance brand strategist for community-led startups, and is embarking on a new venture of opening a pousada, a Brazilian-style boutique inn focused on community and connection.

We talked about her years at Shake Shack & Sofar, lessons in hospitality, self-employment, when you’re ready for your next thing, when you need small changes vs big ones, piecing together a unique career, celebrating small wins, and more!

This is Brandy Cerne for 5to9.

243 - 3 Things I Started Saying That Helped Heal My Burnout