Podcasting has a tonne of strengths, but one of its biggest is its decentralised nature. A podcaster can upload their content to a hosting provider, and it can be consumed and enjoyed by people via many different platforms, apps, and directories.

Read the full post: What is Podcasting 2.0, and why should I care?

This was all made possible because of RSS, a 25-year-old technology that formed the foundations podcasting was built on.

As you can imagine, this “find us anywhere you get your podcasts” approach has benefited the medium. It can’t be owned or controlled by any one company, and it meets listeners on their own terms.

But, RSS-based podcast distribution in its traditional form has its challenges, too.

For example, if one listening app gives you access to monetisation tools, those tools will only be available on that specific platform. And that might make up a tiny per cent of your overall listenership.

Or, if another app has a comments feature, any comments left by listeners will only be visible in that specific app.

So, although the way podcasting works is great – it can be even better. That’s why the Podcasting 2.0 initiative exists.

What is Podcasting 2.0?

Podcasting 2.0 is a collection of podcasters, app developers, and hosting providers who want to build on and enhance the way podcasts are distributed.

This is done by coming up with and building new features (also called Tags) that various platforms can implement and support.

On this episode, we find out more from Sam Sethi. Sam is the Chief Evangelist for the Podcast Standards Project. He’s also the CEO of TrueFans, the RSS Marketplace for Indie Content Creators, and the Podnews Weekly Review co-host.

Also Mentioned: How Podcasting 2.0 Has LIT Up the Impact of Live Shows

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