Conversion Tracking Playbook How Tracking Works in The New One Page Checkout for Shopify
Sep 28, 2023
Learn about the tracking nuances of Shopify's new One Step Checkout, including native GA4 Channel, Web Pixel API, Webhooks, and post-purchase upsells. Explore the differences in payment methods and the impact of client-side tracking. Use server-side tracking for a seamless checkout process.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 4min
Implementing and Tracking the New One-Step Checkout
04:26 • 9min
Exploring Nuances in the Checkout Process and Different Payment Types
13:22 • 2min
Tracking in the New Shopify Checkout
15:27 • 5min
Overview of Tracking in the New One Page Checkout for Shopify
20:46 • 3min