Whether creating a billboard ad over an interstate, a banner on a webpage, a commercial on YouTube or TV, or a host-read podcast ad, there are some principles that transcend the medium which advertisement flows through which create successful campaigns. On this episode, we're sitting down with Kelley's Assistant Professor of Marketing Beth Fossen to explore her research in digital advertisement that uncovers these foundational aspects of successful marketing.

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Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions.

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Ready to take your next step? Check out if a Kelley MBA is right for you: https://bit.ly/35cLVqy

Unpacking the fundamental pillars of marketing | Ep. 165