Earlier this year,
Claire Humphris was named CEO at Iris, the agency she co-founded with five other colleagues in 1999.
Iris now numbers over 1000 people across 17 offices worldwide. As agency breakaways go, it is a perfect case study. But of course, what interests me is the new business story. Claire has spent the past 7 years leading the agency’s global new business operations, driving growth across the network and winning some of the agency’s biggest integrated pitches.
In this episode we get together to discuss new business leadership and culture, the importance of the marketing calendar, marginal gains and making your own luck.
As we shape up for the final marketing and new business push of the year and begin planning for 2022, this is just the inspiration you need.
As always we’ll be giving away a copy of Claire’s recommended read, The Life-Changing Magic of Not Giving a F**k by Sarah Knight listen in to find out how to win.
Small Spark Theory: a marginal gains approach to new business and marketing