Episode 95: Southwest's Linda Rutherford Discusses Facing A Crisis with Compassion and Action

“We are not going to let one week in December define us.” Southwest Airlines’ chief administration and communications officer, Linda Rutherford, gives Mike and Gary a “behind the scenes” perspective on the challenges faced and on the ground strategies implemented during Southwest Airlines’ winter storm disruption. Decision-making “in the fog of battle” is tough, and Rutherford offers clear advice for communicators looking to manage a crisis through uncertainty with compassion and action.