Host: Mark Fidelman Guest: Julian Goldie
Main Topics Covered:
- The rapid evolution of SEO in the age of AI
- How AI tools like ChatGPT, Perplexity, and Grok are changing online search behaviors
- Similarities and key differences between traditional SEO and optimization for AI search engines
- Importance of being omnipresent across platforms (YouTube, LinkedIn, Reddit, blogs, etc.) for better AI engine ranking
- Essential tactics: in-depth keyword research (using tools like Ahrefs), competitor analysis, content strategy, and authoritative backlinks
- Special techniques such as creating industry listicles to boost authority
- Discussion on ChatGPT's "Agent mode," its potential impact on search, and the importance of structuring information for both users and AI agents
- Predictions for the future: the increasing role of large language models (LLMs) like ChatGPT in search, and how Google is rapidly integrating AI into its own results
- Budgeting advice for marketers: integrate SEO and "AEO" (AI engine optimization), focusing on an all-encompassing strategy
Action Items:
- Follow up with Julian for deeper insights into AI agent modes and evolving tactics
- Use Ahrefs for ongoing keyword research
- Reverse-engineer and improve upon competitor content
- Focus on acquiring industry-relevant backlinks
- Experiment with authoritative list-based content
Guest Contact:
- Julian Goldie, SEO specialist. Visit JulianGoldie.com for a free SEO strategy session and more resources