Steve Anderson, Author - The Bezos Letters

Bezos is the master of risk. He understands that businesses have to take risks if they are going to grow.

All research starts with a question. You need to be curious.

Interpretations help you go deeper.

Keep asking “why” 5 times in hopes of getting to the core problem.

Amazon’s flywheel isn’t necessarily your flywheel.

It is hard to implement - every piece of the flywheel has to be working right.

Treat every morning like it is your first day in business.

As a business becomes successful, they tend to stop iterating. They need to be constantly watching how customers are changing.

Dynamic means it is happening all the time.

Core to being dynamic is experimentation.

Businesses need more experimentation, not more innovation.

Every business goes through cycles, don’t get overwhelmed.

Steve Anderson, Author - The Bezos Letters - 191