Amplified Impact Podcast with Anthony Vicino The Quiet Strategy Behind Alex Hormozi's $100M Money Models Book Launch (Q&A) | Ep. 978
Sep 4, 2025
Discover the behind-the-scenes strategies of a major book launch, tackling the ethics of the 'free plus shipping' model. Explore how effective writing routines can boost productivity and the importance of payment options in coaching services. Personal insights reveal a shift towards healthier lifestyles, especially among younger generations, sparked by choices like abstaining from alcohol. Join in for practical tips on content creation and business growth.
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Why He Quit Alcohol Completely
- Anthony stopped drinking alcohol entirely because it produced poor sleep, recovery, and little pleasure for him.
- He prefers an all-or-nothing rule to avoid gray areas and decision fatigue when socializing.
Write By Word Count, Not Time
- Set a daily word-count goal rather than a time goal to measure real progress when writing a book.
- Work backwards from your target word count to schedule a draft completion date and hold yourself to it.
Default To Paid-In-Full Offers
- Lead sales conversations by defaulting to paid-in-full offers to dramatically increase cash collected.
- Offer payment plans only as a secondary option and add premiums to incentivize full payment.