The kids in Madrid’s El Retiro Park are loving their new on-demand joyriding toys. Lime launched its scooters in the Spanish capital this summer. Spending a weekend in the city center last month the craze was impossible to miss. Scooters parked in clusters vying for pay-to-play time. Sometimes lined up tidily. All too often not. The bright Lime rides really stood out, though it’s not the only brand in town.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
