The SupplyChainBrain Podcast From Visibility to Verifiability: Mining the Power of Blockchain
Jan 9, 2026
Brian Doherty, Global Public Policy Director with the BSV Association, dives into the ongoing relevance of blockchain in supply chains. He highlights how fragmented data hampers efficiency and why the buzz around AI and crypto has overshadowed realistic blockchain applications. Brian discusses the regulatory hurdles stalling corporate adoption and illustrates the significance of a scalable blockchain for verified records. He advocates for practical use cases like digital twins to tackle counterfeiting, urging executives to start small but measurable blockchain pilots.
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Fragile, Siloed Supply Chains Need Trust
- Modern supply chains remain fragile and siloed despite advanced tools.
- Blockchain can provide a trustworthy foundation for granular, shared data that improves supply-chain decision making.
AI Needs Trustworthy Data Foundations
- AI amplifies data trust problems when trained on fragmented or unreliable databases.
- Immutable provenance from blockchain fixes the foundation AI needs to produce reliable insights.
Crypto Hype Masked Blockchain Utility
- Cryptocurrency hype and the rise of commercial AI distracted attention from blockchain's core uses.
- Blockchain's real value is preventing fraud and enabling traceability for problems like counterfeits and diverted goods.