While marketers are obsessed with all things digital, direct mail marketing is alive and well.
There's huge value in being able to target people by their physical addresses. As important, brands that leverage direct mail marketing are seeing impressive ROI.
In this episode of Marketing Spark, Postie CEO Dave Fink talks about why direct mail is viable option for many brands and how it liberates marketers from dealing with tech giants like Facebook and Google.
Dave also talk about his experiences as one of the first investors in Dollar Shave Club and what it was like to work with founder Michael Dubin.
Marketing Spark (The B2B SaaS Marketing Podcast)