Singletrack

Andrew Drummond | Northeast Trail Running Scene, Pacing Scott Jurek on AT FKT, Running Content Creation

Jun 8, 2022

01:41:16

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Andrew Drummond is a runner, skier, mountains sports retail store owner, and overall great ambassador for the White Mountains based in Jackson, NH.

We cover a lot of ground. We talk about his experience pacing Scott Jurek during the final stretch of his Appalachian Trail FKT in 2015, being a content creator in the sport, we have a wide ranging conversation about the northeast trail running culture, and we also dive deep into his experience running a ski and run speciality store.

Timestamps:

(2:10) - experience pacing Scott Jurek during 2015 Appalachian Trail FKT
(13:34) - White Mountains Direttissima
(18:52) - creating running content for social media, promoting the northeast scene
(26:22) - where elite ultrarunners are concentrated and why
(35:10) - why mountain sports brands don't highlight the northeast scene
(41:40) - northeast trail running events scene, building a UTMB-style event
(49:49) - pitching the northeast trail scene over the mountain west scene
(57:14) - coolest routes, FKTs, and races in the northeast
(66:42) - getting into retail with Ski The Whites
(69:05) - balancing athletic and business endeavors
(75:38) - proof of concept for mountain sports retail store
(78:28) - unintended business benefits of running and skiing content
(80:51) - whether a purely trail/ski/run speciality store is possible these days
(83:44) - advice and lessons from ski/run retail, UTMB media experiences
(90:27) - miscellaneous questions

Links:

Additional Episodes You May Enjoy:

#57 - Sarah Keyes | Northeast Trail Running Scene, Whiteface Mountain Races Directing, ITRA
#52 - Mike Foote | Race Directing, Skyrunning Speculation, Future Of Ultrarunning Events, UTMB Influences
#12 - Jack Kuenzle | FKT Scene, Sponsored Trail Runners, Brand Relationships

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