5. The Holy Grail of Connecting With Customers w/ Ann Handley

Your content IS your customer experience. So says the queen of content marketing, Ann Handley, Chief Content Officer of MarketingProfs and author of the best-selling Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Listen to learn: Measuring your content by your brand message The biggest improvements come from the most basic principles. Who is your inspiration? What brand has inspiring customer service? Putting the content customer experience into practice