In this episode, Fiona discusses the importance of identifying key dates for a business, such as social media holidays and cultural events, and how they can be leveraged for marketing and customer acquisition. She also shares tips on where to find these key dates and how to incorporate them into a marketing strategy. Tune in!

You'll Learn How To:

• Importance of looking at key dates for businesses
• Examples of key dates from a social media perspective
• Where to find social media key dates and calendars (Hootsuite, Later, Buffer)
• Examples of companies that have benefited from key dates
• The importance of using social media key dates for customer acquisition and marketing strategies.

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