PR Explored: The Podcast for Public Relations and Communications Pros How to Develop Effective Communication Strategies in the Misinformation Age
In this episode of PR Explored, host Michelle Garrett discusses misinformation and its impact on public relations with guest Jennifer McGinley, a PR consultant specializing in healthcare.
They delve into the definitions of misinformation, disinformation, and malformation, providing insights into how organizations can prepare and respond to these challenges.
The conversation covers proactive crisis communication strategies, the importance of internal communications, media training, and the role of community building in maintaining trust and credibility.
They also emphasize the need for continuous monitoring and engagement on social media platforms to manage and address misinformation effectively.
00:00 Welcome to PR Explored
00:15 Introducing Jennifer McGinley
00:44 Understanding Misinformation, Disinformation, and Malformation
05:24 The Importance of Crisis Communication
09:26 Building Trust and Internal Communication
17:51 Navigating Social Media and Information Overload
24:48 Preparing for Misinformation in Healthcare
34:20 Navigating Trust in Health Advice
35:25 The Overwhelming Flood of Information
35:56 Skepticism and Trust in the Digital Age
36:18 The Importance of Media Literacy
37:13 Purpose and Motivation Behind Sharing Information
38:34 Managing Misinformation in Companies
39:33 Proactive Crisis Management
40:39 The Role of Social Media in Crisis Response
42:30 Monitoring Online Discussions
45:55 Leveraging Social Proof Against Disinformation
46:52 Building Community Trust
49:33 The Impact of Crisis on Reputation and Bottom Line
50:03 The Importance of Accurate Information in Research
53:38 Generational Differences in Brand Loyalty
55:20 The Role of Reviews and Feedback
56:46 The Importance of Clear Communication
58:07 Conclusion and Final Thoughts
Show notes:
JLM Strategic Communications: https://jlmstrategiccommunications.com/
Follow Jennifer McGinley on LinkedIn: https://www.linkedin.com/in/jennifer-mcginley/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.