FEAR & GREED | Business News Bonus: Why EVs are key to this motoring giant's future
Aug 15, 2025
David Tan, Product Manager at Volkswagen Group Australia, shares insights into Volkswagen's ambitious vision for electric vehicles. He discusses the launch of the ID.4 Pro and ID.5 GTX models, emphasizing their performance against traditional cars. The conversation dives into Volkswagen's strategy to strengthen brand identity while navigating a competitive market, particularly against emerging Chinese manufacturers. Tan also highlights a partnership aimed at improving EV charging options, showcasing their commitment to making electric mobility accessible and affordable in Australia.
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Volkswagen's EV-First Vision
- Volkswagen aims to be at the forefront of electric vehicles globally and deliver top EV products to customers.
- The company expects EVs to become the majority of its portfolio over time.
Price And Spec Matter Locally
- Price EVs correctly and include the right tech and range to suit local markets like Australia.
- Expect battery and tech costs to fall, enabling more affordable EVs in future.
Host's Test Drive Reaction
- Sean Aylmer describes driving the ID.4 Pro as fun, with great acceleration and road feel despite not being a car enthusiast.
- David Tan emphasizes the ID series delivers typical Volkswagen quality while being electric.