
The Brand is Female
"No one tells artists they're entrepreneurs too," with Caroline Monnet
Caroline Monnet is a multidisciplinary artist of Anishinaabe and French ancestry, based in Montreal. She has carved out her own path as an artist and filmmaker, building a practice rooted in Indigenous knowledge systems and contemporary expression. Her work explores identity, community, and the impact of colonialism—offering any creative entrepreneur or artist a powerful model of what it means to build a practice anchored in intention and vision.
Caroline brings a rich, critical perspective to her work. Her art has been exhibited globally—from the Whitney Biennial to the Montreal Museum of Fine Arts and the National Gallery of Canada. Her films have screened at TIFF, Sundance, Berlinale, and beyond. And she’s received major accolades, including the Prix Pierre-Ayot, a Sobey Art Award nomination, and a residency with the Cannes Film Festival’s Cinefondation.
In our conversation, Caroline shares the realities of navigating the art world independently—and speaks candidly about how, as she puts it, “no one tells artists they need to be entrepreneurs too.” Her insights offer powerful takeaways not only for creatives, but for any woman building a business or forging her own path professionally.
This conversation airs this week as we get ready to debut our new podcast, Collection’elle, in a few days. This new show aims to encourage women to engage in contemporary art collecting—at a time when women are rising in influence in the art world, yet women artists remain underrepresented in collections. Collection’elle highlights the voices of women artists like Caroline, while also decoding market dynamics through conversations with gallerists, curators, and art-world insiders. Her full interview will continue there, but today, you’ll get a first listen to Caroline’s story of building a creative practice that’s deeply personal, political, and visionary.
This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale