Marketing Vanguard Kevin Thompson, CMO of Sotheby's International Realty – Luxury Brand Psychology
May 31, 2019
29:46
With a string of exciting career moves, from launching his own boutique to Gucci to Barneys, CMO of Sotheby's International Realty Kevin Thompson has very quickly become a mastermind at luxury brand reinvention.This global luxury real estate brand associated with the iconic 275-year-old Sotheby's auction house, went from $4 billion in sales in 2014 to $112 billion in 2018, serving 72 countries with close to 23,000 agents. So when Kevin came in, his role was to step on the gas and pioneer the future with digital disruption knocking on their door, amidst the largest intergenerational transfer of wealth ever – somewhere in the neighborhood of $24 trillion that will pass to millennials.Tune in to hear more on how Kevin is leveraging his vast experience with luxury brand psychology and transformation in this latest episode of CMO Moves.
Hosted on Acast. See acast.com/privacy for more information.