PR Explored: The Podcast for Public Relations and Communications Pros ESG in the Age of AI
In this episode of ‘PR Explored,’ hosted by Michelle Garrett, PR consultant and writer, the focus is on the intersection of Environmental, Social, and Governance (ESG) criteria, Artificial Intelligence (AI), and corporate ethics in the realm of Public Relations.
The guest, Bo Breuklander, founder of Breuklander Communications, shares insights on how AI affects sustainability, governance, and the broader PR landscape. They discuss the importance of values, consistency, and trust in corporate behavior, and how companies can proactively address issues like DEI (Diversity, Equity, and Inclusion), AI policies, and data privacy.
The conversation also touches on the current trends, challenges, and best practices for integrating AI responsibly and ethically, with a focus on employee well-being and corporate reputation. Bo highlights the necessity for companies to educate themselves about AI, develop robust policies, and maintain their core values to build trust among stakeholders.
Bo further shares insights on evaluating AI vendors and stresses the need for ongoing professional development in this rapidly evolving landscape.
00:00 Introduction and Guest Welcome
00:57 Guest Background and Current Work
01:41 Understanding ESG and Its Importance
08:39 AI’s Role in ESG and Sustainability
16:47 Diversity, Equity, and Inclusion (DEI) in Focus
28:36 Governance and AI Policies
40:02 Final Thoughts and Professional Development
41:44 Conclusion and Upcoming Events
Show notes:
Bo Breuklander’s Email Course: The GenAI Playbook: https://www.bobreuklander.com/generative-ai-playbook-for-executive-messaging-and-employee-engagement
Bo’s In-Person Workshop: GenAI Readiness for Communicators: https://www.bobreuklander.com/genai-readiness-workshop-for-communicators
Follow Bo Breuklander on LinkedIn: https://www.linkedin.com/in/bobreuklander/
Follow the host:
Website: www.michellegarrett.com
LinkedIn: https://www.linkedin.com/in/prstrategist/
YouTube: https://www.youtube.com/@PRisUs
X/Twitter: https://x.com/PRisUs
Threads: https://www.threads.com/@prwritergal
Michelle's book - B2B PR That Gets Results - is available now
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About the host: Michelle Garrett is a B2B PR consultant, media relations consultant, writer and author of B2B PR That Gets Results, an Amazon Best Seller. She helps companies create content, earn media coverage, and position themselves as thought leaders in their industry. Michelle’s articles have been featured by Entrepreneur, Content Marketing Institute, Muck Rack, and Ragan’s PR Daily, among others. She’s a frequent speaker and podcast guest on public relations and content. Michelle has been repeatedly ranked among the top ten most influential PR professionals.