Uncomfortable Either Way: Why Growth Requires Choosing the Hard Path with Brett Eaton

In this episode of Founder2Founder, Aaron Spivak sits down with Brett Eaton, keynote speaker, high performance coach, and author of Uncomfortable Either Way. After a life-changing back injury and the loss of his father at 16, Brett discovered a powerful truth: life is going to be uncomfortable no matter what, so choose the version that leads to growth.

He shares the frameworks behind his success, including the game-changing “Sunday Setup,” how to spot self-sabotage in real time, and why founders must upgrade their relationship with discomfort and money. This conversation is packed with raw honesty and practical takeaways for anyone serious about building a life that lasts.

Chapters:
02:14 – Brett’s Origin Story: Injury, Loss, and a New Lens
03:46 – Sports, Hustle, and Learning to Love the Grind
05:10 – When Patience Becomes an Excuse
06:34 – Living in 90-Day Sprints
08:01 – Gamifying Progress to Stay Consistent
09:38 – Who Actually Needs a Coach?
11:06 – Bad Coaching Investments & What to Watch For
12:56 – Transitioning Out of Fitness-Only Coaching
14:27 – Starting with Strengths, Not Weaknesses
15:36 – Taking a Life Inventory
17:00 – Learning While You’re Winning
19:08 – The Full Sunday Setup Breakdown
21:50 – Identifying Weekly Landmines
24:59 – If It’s Not on the Calendar, It’s Not Real
27:06 – Why Founders Must Prioritize Energy
29:27 – The “F*ck It” Button: Spotting Self-Sabotage
33:43 – The Comfort Trap
34:40 – The Cost of Coasting: Blockbuster Syndrome
37:48 – Embracing the Good Old Days While You’re In Them
39:32 – Being Young vs. Being Present
40:45 – “I’m in My Prime”: A New Morning Mantra
41:49 – What Comfort Really Signals
45:14 – Why Brett Finally Wrote the Book
47:27 – Money Mindset & Unlearning Limiting Beliefs
50:38 – Facing the Numbers & Taking Control
54:25 – Surrounding Yourself with People Who Talk About Money
1:01:31 – One Honest Question That Changed the Game
1:05:12 – Advice to His 16-Year-Old Self

Guest Links:
Website: www.bretteaton.com
Instagram: @bretteaton_
YouTube: @bretteaton_

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