Glam & Grow - Beauty Business Podcast SoulCycle’s Rebuild: Inside the Culture, Community, and Strategy Powering Its Next Era with CEO Evelyn Webster
SoulCycle has long been more than a workout—it’s a cultural force built on rhythm, resilience, and the magnetic pull of community. Its in-studio experience remains singular, merging athletic intensity with emotional release in a way that keeps riders returning for the transformation as much as the training. Under CEO Evelyn Webster, SoulCycle has expanded both its digital and in-person touchpoints, making its signature energy accessible beyond the studio walls. Since 2020, she’s honed the brand’s mission to empower people to move through life with more purpose, clarity, and connection. Today, SoulCycle continues evolving while staying rooted in what made it iconic: a room, a bike, a beat, and an undeniable sense of belonging.
In this episode, Evelyn also discusses:
- What truly makes SoulCycle “more than a workout”
- The unique emotional release riders feel and why it keeps them coming back
- How apparel boosts fitness & authenticity
- Using AI to power smarter, more personalized rider experiences
- Why culture is never static and how SoulCycle keeps evolving with intention
We hope you enjoy this episode and gain valuable insights into Evenlyn’s journey and the growth of SoulCycle. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.
Be sure to check out SoulCycle at
and on Instagram at
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