123. Secrets to Social Media Marketing at Scale with Laura Roeder

Feb 28, 2018

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In this conversation with Laura Roeder, you’ll learn about the magic of repurposing in your social media marketing. Laura is founder of MeetEdgar, a social media automation tool that she designed when she was frustrated with the limitations of the other options available. In addition to founding MeetEdgar, Laura has given talks at prominent conferences and has appeared in Forbes, Mashable, and other major publications.

Find Out More About Laura Here:

Laura Roeder MeetEdgar @lkr on Twitter Laura Roeder on LinkedIn Laura Roeder on Facebook

In This Episode:

[01:08] - Laura talks about what inspired her to create MeetEdgar, as well as explaining what Edgar does and why it’s so important.
[03:35] - We hear about reposting or repurposing content across various platforms.
[05:57] - What’s Laura’s take on the organic side of Facebook as opposed to the paid side? Her experience is primarily organic, she explains.
[07:45] - Laura never uses Facebook profiles for her marketing, she explains, and clarifies that they’re a software company rather than a consulting group.
[10:28] - Laura discusses some of the other platforms, particularly Instagram, which she points out is growing quickly.
[12:58] - What is Laura doing in terms of Instagram marketing for her own company?
[14:54] - Pinterest is definitely more favorable toward visual companies, Laura points out, but can drive a lot of traffic regardless.
[17:07] - Snapchat isn’t compelling to marketers anymore, unless you’re marketing to teens, Laura explains.
[18:05] - Where does LinkedIn fit into Laura’s strategy, both for her own company and for clients?
[19:45] - Laura clarifies how Edgar works on LinkedIn.
[20:29] - We hear Laura’s thoughts on reposting content from your own blog on other platforms.
[22:44] - Stephan brings up one more social platform that he and Laura haven’t talked about yet: YouTube. It’s a whole different kind of content, he explains, but has huge potential for reaching your audience. Laura then talks about why YouTube is underutilized.
[24:48] - Stephan doesn’t spend much time on SlideShare, but he thinks it’s pretty cool. Laura then shares her thoughts on the platform.
[27:46] - Laura walks us through a repurposing strategy that might work for a company with an intangible product. She also mentions her Facebook Live videos, which you can find on MeetEdgar’s Facebook page!
[30:42] - Laura offers a piece of advice specific to podcasts.
[32:42] - Using cheap labor instead of a tool to make your Facebook videos will make your videos stand out more from the competition.
[33:27] - How do you get verified on Instagram, Facebook, or Twitter? Has Laura gotten verified on any of them, and how?
[35:51] - We hear a bit more about the good, the bad, and the ugly of startup culture in the investment world.
[37:12] - Laura talks about how she initially funded her company with profits from her previous business.
[38:06] - There wasn’t one single particular moment at which things really started taking off for MeetEdgar.
[39:57] - Stephan takes a moment to share his origin story.
[42:14] - What would be an example of a time when Laura stepped outside of her comfort zone and something fantastic happened?
[44:12] - We hear what Laura is doing these days in terms of personifying her brand.
[45:28] - Laura clarifies what she means in terms of not believing in MRR. Stephan then talks about a previous episode with Jared Spool that involves vanity metrics.
[48:00] - Stephan elaborates on Laura’s point that MRR does not equate to cash flow. He then discusses different kinds of cash.
[49:30] - What is Laura doing to differentiate MeetEdgar from the competition, such as Buffer and Hootsuite? She also discusses whether she has gotten acquisition inquiries from any of these companies.
[51:25] - Laura doesn’t offer free trials, and explains why.

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