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Believe it or not, starting a new eCommerce website and getting conversions is one of the hardest things to do. Improving your website design and functionality is only about 20% of the battle.
Assuming the product(s) you're selling is/are good and there's a market for them, you'll now need to begin the battle of building enough awareness for your brand to drive enough web traffic to your site, then eventually convert that web traffic.
The data shows you'll need at least 100 unique visitors per day, and to keep them coming back 3-5 times to finally start to see some eCommerce conversions.
Depending on your time and budget, this can take years.
I break it down in this video for www.DataDrivenAcademy.org members.