Native Land Pod Should Black Folks Do Black Friday? | MiniPod
Nov 13, 2025
LaTosha Brown, a prominent organizer and political strategist co-founding Black Voters Matter, joins the discussion to shed light on the 'We Ain't Buying It' campaign. She explains the importance of economic actions over traditional boycotts, urging consumers to flex their power by refraining from shopping at Target, Home Depot, and Amazon due to their rollback on DEI initiatives. LaTosha emphasizes building consumer discipline, highlights the strength of multicultural buyers, and calls for collective responsibility to reshape community power and influence.
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Use Thanksgiving Weekend As Economic Leverage
- Do refrain from shopping with companies that roll back DEI commitments during Thanksgiving weekend to send an economic message.
- Use the Black Friday weekend as a concentrated moment to flex collective consumer power and build spending discipline.
Short Actions Can Shift Corporate Forecasts
- A short, intense economic action can dent company projections because holiday weekend sales inform six-month forecasts.
- Concentrated discipline over a brief period builds collective muscle for future consumer pressure.
Match Tactics To Goals
- Do differentiate between types of campaigns: use economic actions for mass mobilization and targeted boycotts when negotiable demands exist.
- Support ongoing boycotts that have specific asks while also joining short-term collective actions.