The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business 934: The Email Advantage: The Marketing Strategy That Gets Stronger Over Time
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Nov 26, 2025 Dive into the world of email marketing, where timeless strategies meet emerging trends for 2026. Discover why email remains a valuable asset compared to social media and explore its impressive ROI. Learn about hyper-personalization, AI's role in email creation, and the rise of interactive content. Jenna emphasizes building authentic connections through newsletters and offers practical advice on segmentation, automation, and crafting engaging emails. Whether you're starting from scratch or looking to enhance your strategy, this guide has something for everyone!
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Email Awakening Moment
- Jenna Kutcher remembers mistaking "list" for her to-do list when asked about her email list during a coaching call.
- That moment revealed she had no direct way to reach her audience and led her to build email as an owned asset.
Email Is An Owned Asset
- Email is an owned asset that offers intimacy, reliable reach, and unmatched ROI versus rented social platforms.
- Jenna emphasizes choosing email over larger follower counts because it drives results and connection.
Start With Simple Hyper-Personalization
- Hyper-personalization lets one send the same email but show different content to segments so each subscriber feels seen.
- Jenna argues starting simple with two segments can dramatically increase relevance and action.