00:34- About Andrew Crombie and his journey.

Branding is the strategic process of creating a unique and recognizable identity for a product, service, or company. It involves crafting a distinct brand image, positioning, and messaging that resonate with the target audience. Today, we have the privilege of hosting a branding virtuoso, the Chief Branding Officer of Crombie Consulting and a startup brand specialist - the one and only Andrew Crombie. With a wealth of experience working with renowned brands and agencies, Andrew brings a fresh perspective to the ever-evolving field of branding. So, fasten your seatbelts as we embark on a captivating journey into the mind of a branding maestro.

I am a registered management consultant who specializes in reducing the risk for VCs/investors in their startup investments by addressing the major cause of startup failure - building products for which there is no real or meaningful market.
My focus is to help start-ups understand what business they are REALLY in (usually they think from a ‘product’ perspective), how to find and leverage their unique point of difference, and how to create a compelling brand that will stand out to the people most likely to buy their product or service.
I am currently working with a few select startups at various stages of fundraising - from TiNDLE with USD130m from Seed and Series A - to less progressed startups who are just at the stage of seeking capital to take their concept to the next level/enter the marketplace.

RAC