When we return an unwanted gift to the manufacturer, it goes back on the shelf to be resold, right? Wrong. Most returned gifts (5.8 billion tons, to be exact) end up in landfills each and every year.
The solution lies in responsible gifting, which alleviates the consequences associated with massive finite resource waste; it also saves shoppers time, money, and unnecessary stress.
Today author Tracey Lynch explains how to tweak your gifting philosophy to save our planet while also ensuring every gift you give is actually wanted and used.
Here's a preview:
[5:00] Sad statistics alert: Exactly how the gift giving exchange impacts the planet
[9:00] Reverse logistics is similar to driving backwards, and here's why
[18:00] How to give gifts that provide 100% satisfaction to the recipient
[32:00] Stephanie's 5 Rules for responsible gifting
[35:00] The why and how behind aiming not for surprise, but for delight
Resources mentioned:
- Donum: Creating A Sustainable Gifting Experience
- Qwant
- Neeva
- Episode #313: Thousands Of Data Points
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