Dive Club 🤿
The new era of design leadership💡
May 6, 2025
Design leadership is evolving! The podcast dives into new archetypes that blend strategy with hands-on execution. Insights from top leaders at Airbnb and Duolingo showcase the importance of active engagement in the creative process. Discover how this shift fosters collaboration and inspires teams to uphold high design standards. Tune in for a fascinating discussion on redefining what it means to lead in the design world!
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Quick takeaways
- Design leaders are transitioning to a hands-on role, actively participating in the design process while balancing high-level strategy and execution.
- Effective design leadership is built on a deep understanding of craft, fostering credibility and a collaborative environment through direct involvement and mentoring.
Deep dives
The Evolving Role of Design Leaders
The role of design leaders is shifting towards a more hands-on approach, where the leaders not only manage but also actively engage in the design process. Leaders like Alex Schleifer advocate for a fluid operation between strategic oversight and tactical involvement, likening effective leaders to falcons that can navigate between high-altitude vision and ground-level execution. This dual capability ensures that design leaders maintain a connection to the craftsmanship of design while guiding their teams effectively. Companies, such as Airbnb, emphasize hiring leaders who can actively contribute to design work, making it essential for these leaders to uphold high standards and inspire their teams through direct involvement.
