Once Bitten! A Bitcoin Podcast. Why Did Orange Pill App Rebrand To Club Orange? Matteo Pellegrini. #586
Jan 9, 2026
In this engaging discussion, Matteo Pellegrini, founder and CEO of Club Orange, explores the story behind the app's rebranding from Orange Pill App. He shares insights into user growth, innovative features like a Lightning wallet, and the impact of AI on their development. Matteo emphasizes the importance of real-life meetups for Bitcoin enthusiasts, highlighting a shift toward authentic connections. He also discusses privacy concerns and the significance of decentralized communication through NOSTR, making this a must-listen for Bitcoin aficionados.
AI Snips
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Episode notes
Make Names Short And Clear
- Use a short, clear name to avoid misspelling and discovery issues in app stores.
- Rebrand only if the new name is substantially better than the old one.
Paid Privacy Attracts Bitcoiners
- A paid, private social network attracts Bitcoiners who value privacy and are willing to pay for community.
- Club Orange grew to ~19k members and ~100k downloads largely bootstrapped with minimal fundraising.
Online Is A Brief Human Phase
- Humans went online to connect with people they'd never meet in real life, but that phase is young compared to human history.
- Matteo predicts a retreat to in-person social habitats as online interaction becomes increasingly automated by AI.