In this episode, Mitchell Bernstein (@mitchbernstein) and Pascal Potvin (@loves_pixels) question how to define a great hook that entices your audience to investigate more. We also discuss strategies for targeting the right audience. We end the pod by including a new segment called Product of the Week.

Design a winning portfolio Maven course: Don't be left at the bottom of a recruiter's inbox. Learn to stand out, show up, and elevate your chances of getting that dream job.

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How to define a hook and target your audience | Episode 5