In this episode, Chip chats with Lee McKnight, Jr. from RSW/US about the findings from their latest survey on agency and marketer perspectives.
They discuss key topics such as the discrepancies between agencies’ efforts to productize services versus clients’ preference for customized solutions, the increasing trend towards fixed-fee pricing over hourly billing, and the importance of staying ahead of trends to meet client expectations.
The conversation touches on the effectiveness of direct outreach and the role of AI and short-form video in modern agency practices. They also highlight the need for more meaningful client conversations and the diminishing popularity of RFPs as agencies focus on quality over quantity in their business development efforts. [read the transcript]
The post CWC 106: Client perspectives on agencies in 2025 (featuring Lee McKnight, Jr.) appeared first on FIR Podcast Network.
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