How to Brand Yourself and Stand Out | JB Bernstein, Legendary Sports Executive

[2:31] - How the Las Vegas business community has experienced a massive shift in recent years

[4:13] - Why Hall of Fame athletes are more desirable for marketing than ever

[7:48] - The key factors that help an athlete to create a lasting legacy for themselves

[13:53] - His best advice for college athletes on how to take advantage of NIL rules