Donor-Centric Messaging That Works with Caroline Griffin

In this episode of Agents of Nonprofit, I chat with Caroline Griffin about the transformative power of donor-centric messaging. Caroline shares her unique journey from aspiring Broadway performer to nonprofit professional, weaving together her passion for communication and storytelling. This conversation offers actionable tips for strengthening donor retention and deepening connections through thoughtful messaging.

Topics We Cover:

• Caroline Griffin’s inspiring pivot from theater to nonprofit work
• What "donor-centric messaging" really means and how it goes beyond just using names in emails
• The 7:1 ratio of value-based communication to fundraising asks—and why it works
• How timing and planning can transform your nonprofit’s fundraising strategy.
• The power of open-ended questions like “Why did you donate?” in uncovering donor motivations
• Leveraging AI tools to analyze donor data and draft impactful communications
• Balancing personalization with scalability as nonprofit donor lists grow
• Practical tactics for engaging donors on social media, via SMS, and through email

To Learn More and Connect with Caroline:
Caroline Griffin on LinkedIn
E-Mail Caroline Griffin

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