Selling Sunset, Empanadas and High School Bullies and with Emma Hernan (Encore)
Feb 20, 2024
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Join Emma Hernan, the real estate agent from Selling Sunset, as she shares her journey starting a vegan food company, dealing with high school bullies, and the power of being underestimated. Get insider tips on finding your dream home in a competitive market and empowering female entrepreneurship in real estate.
Staging is crucial in selling a house to help buyers visualize potential and attract them effectively.
Emma Hernan emphasizes the importance of being underestimated as a superpower for surprising others with knowledge and business acumen.
Deep dives
The Importance of Staging in Real Estate
Staging is crucial when selling a house as it helps buyers visualize the potential of the property. Attention to detail and creating a welcoming atmosphere can make a significant difference in attracting buyers. In the Netflix series 'Selling Sunset,' Emma Hernan, a realtor, emphasizes the impact of staging on the homebuying process. Buyers often struggle to imagine how a space could be used, and staging helps showcase the possibilities. Even the presence of furniture that isn't the buyer's own can make a substantial difference. While hiring professional staging services can be costly, it is considered an investment that can pay off in terms of a higher selling price and a quicker sale.
Starting a Company and the Importance of Savviness
Emma Hernan, CEO of a plant-based food company, shares her journey as an entrepreneur and the importance of being savvy in business. Having grown up in a family that was involved in the food industry, Emma developed a passion for creating food products. When she started her own company during the COVID-19 pandemic, she focused on partnering with recognized brands like Beyond Meat to leverage their brand awareness. This partnership helped her introduce plant-based empanadas that received positive feedback from buyers. Emma highlights the significance of saving money and using personal funds to finance her company. She believes that having 100% ownership and control over her business has been rewarding and has allowed her to run the company efficiently and make informed financial decisions.
Overcoming Challenges as a Female Entrepreneur
Emma Hernan discusses the challenges she has faced as a female entrepreneur and how she has navigated conflicts throughout her life. She emphasizes the importance of taking the high road and maintaining a problem-solving approach. Emma shares her personal experiences of being underestimated in meetings and having to prove herself in male-dominated spaces. Instead of being deterred by these experiences, she finds them empowering. She believes that being underestimated gives her an advantage and allows her to surprise others with her knowledge and business acumen. Emma encourages other young entrepreneurs, especially girls, to save money and work towards their goals, emphasizing the importance of financial independence and having control over one's own destiny.
Our favorite real estate agent on Selling Sunset, Emma Hernan, is here to talk about her delicious second job, hacks for finding your dream home, high school bullies and why being underestimated is a superpower.
Originally aired 08.05.2022
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