Episode 31: Joseph Perekupka, CEO at Freespira

In this episode of the Digital Health Heavyweights podcast, Norm Volsky interviews Joe Perekupka, CEO of Freespira, a company focused on medication-free treatments for panic attacks and PTSD. Joe shares his journey into healthcare, his leadership experiences, and the importance of learning from mistakes. He discusses the mission of FreeSpira, the impact of COVID-19 on mental health treatment, and shares patient success stories. Joe also emphasizes the significance of cultural fitness in hiring and offers advice for employees of companies approaching IPOs. The conversation highlights the innovative approach of Freespira in addressing mental health issues and the importance of action and adaptability in leadership.

Takeaways

🩺 Healthcare offers a chance to positively impact society.
 👥 Building a team in a startup requires cultural alignment.
 💡 Embracing mistakes is crucial for growth.
 🚀 Action creates opportunities and learning experiences.
 🌬️ Freespira’s treatment is medication-free and effective.
 🎖️ PTSD affects more than just combat veterans.
 🌐 COVID-19 highlighted the need for virtual mental health care.
 🗣️ Patient testimonials are powerful in demonstrating impact.
 📈 Adherence rates for Freespira are higher than traditional therapies.
 🍳 Healthy cooking can be simple and enjoyable.

Chapters

00:00 Introduction to Freespira and Joe Perekupka

02:12 Joe's Journey in Healthcare

06:37 Building a US Subsidiary for Brainsway

10:11 Learning from Mistakes in Leadership

13:23 Successes and Milestones at Brainsway

16:10 Hiring for Sales in Startups

17:28 Freespira Mission and Mental Health

20:08 Understanding PTSD Beyond Combat

22:40 Impact of COVID on Freespira

23:43 The Shift to Virtual Care in Mental Health

24:38 Patient Success Stories with Freespira

28:11 Understanding the 17-Minute Protocol

30:17 Real-World Impact and Statistics

32:11 Veterans and the Ease of Use of Freespira

33:42 CO2 Hypersensitivity and Its Effects

34:56 Comparing Freespira to Traditional Treatments

39:18 Managing Stress and Personal Well-being

42:16 Healthy Eating and Family Recipes

Follow, connect and subscribe:

LinkedIn: https://www.linkedin.com/company/digital-health-heavyweights-podcast
Youtube: https://youtube.com/@DigitalHealthHeavyweights
Instagram: https://www.instagram.com/digitalhealthheavyweights/
TikTok: https://www.tiktok.com/@heavyweightspodcast